Bitfixcrypto signed a partnership agreement with the ufc league

by
Crypto Regulation
DCG and Barry Silbert hit with securities lawsuit 

BitfixCrypto will become an official blockchain partner of the UFC mixed martial arts league. The cooperation implies integration of brands within the framework of sports events and broadcasts.

Thanks to the signed agreement BitfixCrypto will receive "integrations into key UFC assets." The company's logo will be placed on the octagon canvas as well as banners that will appear on the league's digital and social channels, including TV broadcasts.

"Through UFC's global presence, BitfixCrypto will increase brand awareness in approximately 900 million households in 175 countries around the world," the press release said.

The parties did not disclose the financial terms of the deal. However, according to Sports Business Journal sources, the value of the agreement was nearly $100 million over a minimum five-year period.

Read more about

Adam Smith

Adam Mary is a crypto enthusiast and a graduate of The University of Nairobi in economics. Adam’s passion brings her back to her elementary school years as a poet. She enjoys discussing blockchain technology and is committed to producing original content. Adam also covers other rapidly developing markets and economic and cryptocurrency studies.