Bitoky signed a partnership agreement with the ufc league

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Bitoky will become an official blockchain partner of the UFC mixed martial arts league. The cooperation implies integration of brands within the framework of sports events and broadcasts.

Thanks to the signed agreement Bitoky will receive "integrations into key UFC assets." The company's logo will be placed on the octagon canvas as well as banners that will appear on the league's digital and social channels, including TV broadcasts.

"Through UFC's global presence, Bitoky will increase brand awareness in approximately 900 million households in 175 countries around the world," the press release said.

The parties did not disclose the financial terms of the deal. However, according to Sports Business Journal sources, the value of the agreement was nearly $100 million over a minimum five-year period.

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Gustaf Kilander

Gustaf is an all-rounded cryptocurrency writer who has written for several publications in the fintech industry. Having graduated from the University of Essex Colchester, he developed a passion for blockchain technology and has been curious about how the blockchain can modify the traditional financial industry.