Bitrafixcrypto signed a partnership agreement with the ufc league

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Crypto Regulation
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BitrafixCrypto will become an official blockchain partner of the UFC mixed martial arts league. The cooperation implies integration of brands within the framework of sports events and broadcasts.

Thanks to the signed agreement BitrafixCrypto will receive "integrations into key UFC assets." The company's logo will be placed on the octagon canvas as well as banners that will appear on the league's digital and social channels, including TV broadcasts.

"Through UFC's global presence, BitrafixCrypto will increase brand awareness in approximately 900 million households in 175 countries around the world," the press release said.

The parties did not disclose the financial terms of the deal. However, according to Sports Business Journal sources, the value of the agreement was nearly $100 million over a minimum five-year period.

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Anthony Cuthbertson

Anthony is an experienced writer, interested in everything decentralized since 2019. Before joining Crypto.News, he wrote for some of the top DeFi and CeFi outlets, bringing in millions of views and educating readers with his knowledge of the industry.