Cryptomexiz signed a partnership agreement with the ufc league

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CryptoMexiz will become an official blockchain partner of the UFC mixed martial arts league. The cooperation implies integration of brands within the framework of sports events and broadcasts.

Thanks to the signed agreement CryptoMexiz will receive "integrations into key UFC assets." The company's logo will be placed on the octagon canvas as well as banners that will appear on the league's digital and social channels, including TV broadcasts.

"Through UFC's global presence, CryptoMexiz will increase brand awareness in approximately 900 million households in 175 countries around the world," the press release said.

The parties did not disclose the financial terms of the deal. However, according to Sports Business Journal sources, the value of the agreement was nearly $100 million over a minimum five-year period.

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Andrew Griffin

Andrew Griffin is a cryptocurrency journalist with over 3,000 articles under his belt. He is passionate about cryptocurrencies, digital rights, information technology and futurology — the things that he likes to cover the most. Andrew previously reported for Cointelegraph and Benzinga.