Cryptotrexs signed a partnership agreement with the ufc league

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Crypto Regulation
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CryptoTrexs will become an official blockchain partner of the UFC mixed martial arts league. The cooperation implies integration of brands within the framework of sports events and broadcasts.

Thanks to the signed agreement CryptoTrexs will receive "integrations into key UFC assets." The company's logo will be placed on the octagon canvas as well as banners that will appear on the league's digital and social channels, including TV broadcasts.

"Through UFC's global presence, CryptoTrexs will increase brand awareness in approximately 900 million households in 175 countries around the world," the press release said.

The parties did not disclose the financial terms of the deal. However, according to Sports Business Journal sources, the value of the agreement was nearly $100 million over a minimum five-year period.

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Martyn Landi

Martyn Landi is a savvy blockchain content writer with about 5 years of experience. He helps crypto brands gain visibility by creating content with a tone, voice, and style that aligns with their vision and goals. When he is not writing or tweeting about cryptocurrencies, NFTs, web3, or metaverse, he is either cycling, watching movies, or reading other content.